A well-articulated and differentiated value proposition is perhaps one of the smartest initiatives you can mount to drive increased sales revenue. If you don’t have a strong value proposition, buyers don’t have a good reason to buy from you. What’s more, value propositions can be difficult to craft, which is why many companies don’t have one.
Value propositions should be defined as the core of why you exist and should drive the entire strategic direction of your company, including:
While most will argue that good value propositions with supporting proof can take years to attain, we believe that you can get started following six simple steps. Fill out the form to download the full ebook.