Designing Every Touchpoint of Your Customer's Journey

Posted by Shelby Black on Jul 14, 2020 12:00:00 AM

What's the first thing people see when they search for your business? Is it your logo? Your website? Maybe they found you through a social post?  

Read More

You Used Social Media to Increase Website Traffic to Your B2B Website—Now What?

Posted by Greg Lukach on Mar 10, 2020 12:00:00 AM

You followed social media best practices to increase site traffic, but your site conversions are still low. What gives?

B2B usability design (or B2B UX) may be the issue.

As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure their websites create the user experiences today's B2B buyers are demanding.

Read More

4 Visual Elements to Help Strengthen Your Brand Awareness Strategy

Posted by Shelby Black on Nov 12, 2019 12:00:00 AM

Building brand awareness needs a strong visual identity. How do you identify your brand from your competitors? People are visual creatures and thus more likely to remember visuals better than text. When done right, these four visual elements will help to strengthen your brand awareness strategy.

Read More

B2B Web Design 101: Usability Best Practices

Posted by Kasey Doyle on Jul 10, 2019 12:00:00 AM

UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. 

As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy optimizes user experience and clearly drives people to convert and become leads. 

Read More

5 Key Elements of a Successful B2B Website

Posted by Kasey Doyle on Jan 14, 2019 12:00:00 AM

Studies on buying behaviors for the B2B industry continue to show that for the majority of buyers, their first stop in finding a solution to their pain points is an internet search. This means that your website is most likely the first touchpoint a prospect is having with your company, and like any other salesperson, your website should be properly armed to sell your products and/or services.

Read More

Get The Most Out of Your B2B Website by Using Heatmapping Tools

Posted by Michael Evans on May 24, 2016 12:00:00 AM

A couple weeks ago someone on the team showed us a "heatmap" of the newly re-designed homepage. Having never before seen a tool like that in use, I was intrigued by the visuals on the screen: little points of light depicting every click over the past month, bands of rainbow colors showing where users hovered and scrolled, color-coded constellations of link referrals.

Read More

Moving Into a New Website? Don’t Forget to Change Your Address!

Posted by Alan Suchan on Apr 7, 2016 12:00:00 AM

About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem that important, but it could make a big impact in your life if you don’t do it: filling out a change of address form with the Post Office.

Read More

A New Aspect of Web Development: Accelerated Mobile Pages (AMP)

Posted by Michael Evans on Mar 18, 2016 12:00:00 AM

By now we all know how prevalent the mobile experience has become for email and the web. Meanwhile, thanks to widespread access to broadband, email marketing and the web have grown more complex, feature-rich and even bloated. But the large scale media and deep interactivity that make desktop browsing so stunning often result in sluggish, clunky, and just plain unacceptable situations on a smart phone.

Read More

4 Simple Reasons Why Template Websites Lead to Company Growth

Posted by Joe Heney on Jan 28, 2016 12:00:00 AM

The age of template websites is upon us. I’m not talking about Wix or SquareSpace or your other run of the mill starter website builders, which are designed to launch your sister’s kitten mittens boutique. I’m referring to template website platforms that are built with lead generation and lead nurturing in mind.

Read More

5 Sure-Fire Ways to De-Rail Your Website Project

Posted by Erin Kerrigan on Jan 8, 2016 12:00:00 AM

Thinking about a new company website project and have high expectations for how quickly it’s going to get launched? There are many factors that play into how quickly your site will go from idea to live, but a solid process to get you from point A to point B surely helps. To make sure you can hit your timeline goals, make sure to avoid these 5 sure-fire ways to de-rail your website project:

Read More