Storytelling + Inbound Marketing, the Likely Pairing That's Just Now Catching On, a Conversation With Gabriela Pereira

Posted by Greg Lukach on Oct 15, 2019 12:00:00 AM

Marketers are finally talking about storytelling. A lot, in fact.

The frequency of "Why Use Storytelling in Marketing?" blog posts and articles has gone from occasional to ubiquitous over just the past few years.

It's no coincidence that I attended three sessions at INBOUND 2019 alone about how storytelling can be used to improve marketing messages and strategies.

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