Using Paid Media to Drive Lead Generation

Posted by Bri Curran and John Daters on Oct 15, 2020 12:00:00 AM

Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing in qualified leads quickly? You’re left with no choice but to get creative. Luckily, there’s a surefire way to drive lead generation—paid media.

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How PPC Advertising Bolsters Your Content Marketing Strategy

Posted by Bri Curran on Sep 10, 2019 12:00:00 AM

Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strategy.

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