Why You're no Longer a B2B Company

Posted by Ashley Wilkinson on Jun 1, 2016 12:00:00 AM

The future of business depends on humanizing the customer and employee experience—that future is not “B2B” or “B2C.” It’s B2H. Business to Human. People matter more than ever, not just the consumer but the employees as well. An article written by McKinsey & Company on March 2016 explains that businesses are adopting customer-centric strategies throughout their business. Executives delve into the competitive advantages of building a more customer-centric organization and are achieving striking results. Studies by Forrester show that companies who invest in UX (user experience) see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share.

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Leveraging Employee Advocacy to Build Brand Awareness

Posted by Kasey Doyle on Mar 3, 2016 12:00:00 AM

As the Internet becomes more saturated with content, it’s important that companies begin to think of alternative ways to get their messages in front of their target audience. All too often do we see companies fall into a content creation rut - creating great content that doesn’t deliver the desired results, but then continuing the cycle without stepping back to reevaluate and adjust the strategy.

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Why You Should Stop Writing Self-Serving B2B Content

Posted by Kasey Doyle on Feb 2, 2016 12:00:00 AM

Typically when we consume information on the Internet, we are engaging with content that doesn’t necessarily meet our needs as consumers. We want content that helps us make the best decisions, not something that predominantly talks about the company we are seeking help from. This problem is rampant among the B2B industry.

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AAF-Cleveland Professional Development: “Bloggers & Brands” Recap

Posted by Kristin Magyari on Jan 21, 2016 12:00:00 AM

Did you know that over 150 million blogs exist on the internet? Not only do blogs help with the search engine optimization (SEO) component of company websites, but they also create brand awareness. With various content marketing efforts going into every brand’s overall marketing strategy, blogging is just one small puzzle piece of the greater picture.

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4 Social Media Tools Worth Checking Out

Posted by Lauren Bolmeyer on Jan 20, 2016 12:00:00 AM

Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understand which channels work best, and which underperform so you can strategize around the channels that work and spend your time there. I’m going to pick out a few favorite social media marketing tools you should consider for your business.

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Get Noticed: Use Video to Reach Your Target Audience

Posted by Allie Gottlieb on Oct 15, 2015 12:00:00 AM

Video can be a powerful and compelling marketing tool when executed correctly. It can spur demand and revenue growth by making products or services attractive, easy-to-understand and motivating. What’s more, videos have proven to increase conversions.

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6 Best Practices for a Perfect Newsletter

Posted by Lauren Bolmeyer on Aug 25, 2015 12:00:00 AM

Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others that have been very successful. Below are 6 best practices to follow when creating your company newsletter.

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5 Ways to Build Customer Awareness Through Marketing

Posted by Kristin Magyari on Aug 20, 2015 7:32:00 AM

Is a reoccurring theme or goal within your company to rise to the top of the industry? It all begins with building brand awareness through customer relationships. Building customer awareness does not happen overnight, but with time and effort following these key marketing tactics will help you rise to the top.

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How to Design a Message that Resonates with Your Audience

Posted by Kristin Magyari on Jul 9, 2015 12:00:00 AM

Is your target audience following and engaging with your brand on social media, opening and clicking through your email newsletters, visiting your website frequently, and transforming from a prospect to a customer along the way? Why take the time, effort, and money to create messages that do not resonate with your audience? Developing the right content, whether it be in the form of social media messages, email newsletters, or blog articles, is a key aspect in gaining potential customers and retaining the attention of your current customers. Learn a few tips and tricks that will help you design the perfect message for each and every one of your target audiences.

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To Write or Not Write A Press Release

Posted by Bethany Jones on May 28, 2015 12:00:00 AM

7 Tips for Maximizing Your Next Announcement 

You have a huge company wide announcement and want everyone to know about your company’s news. You’re aware of the ongoing debate about whether or not the press release really is dead, but you need to get this amazing message out to your existing customers, prospects and the media.

You’ve decided to not write just any old press release; but rather a carefully crafted, word-class announcement to be read by everyone in your industry. You and your executive team have spent hours pouring over the AP Stylebook and creating revision after revision, all while debating over the correct usage of the Oxford comma. In the end, your perfectly crafted press release is posted to your website where it receives little to no traffic — let along any quality links. 

Sound familiar? Is the press release truly dead after all?

The truth of the matter is, no matter how earth shattering your press release may be, what truly matters is how you distribute it and get in front of the proper audience. In the modern digital marketing age, distribution is just as valuable as quality content.

Below are 7 tips for ensuring that you get the most out of your next press release: 

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