3 B2B Investments Companies Should Make in 2020

Posted by Jessica Sandoval on Jan 9, 2020 12:00:00 AM

Companies are aware that their brand is a critical asset in determining the value of their firm. The more that clients, employees and investors value your brand, the better chance you will have to grow sales, attract quality employees and have access to low-cost capital.

Read More

The Importance of Online Branding: Why It Matters

Posted by Carol Yachanin on Nov 21, 2019 12:00:00 AM

Your online brand is as important to your business success as your website itself. In fact, a website that looks good but doesn’t have a strong brand may prove to be a detriment to your business, both online and offline.

Read More

4 Visual Elements to Help Strengthen Your Brand Awareness Strategy

Posted by Shelby Black on Nov 12, 2019 12:00:00 AM

Building brand awareness needs a strong visual identity. How do you identify your brand from your competitors? People are visual creatures and thus more likely to remember visuals better than text. When done right, these four visual elements will help to strengthen your brand awareness strategy.

Read More

How to Build Brand Trust Through Content Marketing

Posted by Kyle Bakos on Sep 5, 2019 12:00:00 AM

Trust is one of, if not the most important aspect of building a positive relationship with your current and potential customers. If your brand is seen as untrustworthy, you will never be able to build the relationship it takes to bring in new customers or retain current ones.

You’re probably wondering, “How do I build brand trust?” The answer to that question is by utilizing content marketing and creating content that doesn’t just aim to sell your audience, but more to help them. Building brand trust is about creating positive relationships between those in your organization and every person that your organization encounters.

Read More

7 Key Elements to Build Brand Trust With Marketing Communications

Posted by Chris Peer on May 30, 2019 12:00:00 AM

When it comes to your company’s brand, the most important feature to establish is trust. People can fall in and out of love with brands for a myriad of reasons, but trust is a virtue that can endure in perpetuity once locked into place. Potential customers most likely have numerous options to select from within your industry, leaving many to ask themselves, “who do I trust?” Your brand is your identity. How you communicate it can be the difference between your audience having the right or wrong impression about you, for better or for worse. Something so vital to your company’s health cannot be left up to chance.  

Read More

The 5 Lead Generation Marketing Solutions Every Business Needs

Posted by Chris Peer on May 9, 2019 12:00:00 AM

Marketing budgets are always a sensitive topic—particularly when your business depends on a pipeline of projects that ebb and flow throughout the year. During revenue downturns, it seems as though marketing is always the first budget on the chopping block. But in reality, it should be one of the last to be cut if you want to keep that pipeline pumping.

When determining the best way to allocate your marketing dollars, you’ll get the most bang for your buck by directing a substantial amount to your website—after all, it’s your marketing hub. This means every marketing initiative should support your site’s ability to attract visitors. With this strategic approach in mind, there are five main marketing solutions we highly recommend that will maximize the number of leads generated through your site:

Read More

[Infographic] 5 Benefits of Using Video in your Marketing Strategy

Posted by Allison Thompson & Shelby Black on Apr 25, 2019 12:00:00 AM

It’s no secret that video has become a powerful marketing tool, now more than ever. In the fast-paced world we live in, more and more consumers prefer video over other types of content. Wyzowl's 5th Annual State of Video Marketing Survey found that 87% of consumers say they'd like to see more video from brands in 2019.  

Read More

Finding Your Differentiated Value Proposition and Why It Matters

Posted by Chris Peer on Jul 11, 2017 12:00:00 AM

Cost, quality, customer service and timing:

The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers and your customer’s customers are very demanding. So, what happens when the cost of goods goes up or your delivery is off schedule? Your customers start looking for a new supplier unless you offer something more, something that they can’t get anywhere else. This “something” is called a differentiated value proposition.

Read More

Using Brand Journalism to Attract Prospects

Posted by Lexy Washburn-Jasinski on Nov 3, 2016 12:00:00 AM

A company's marketing strategy is off to a good start: They have a decent website, a blog and a strong social media presence. Their product and/or service is out there for all the world to see, but could they be doing more? Every company seems to have its own blog and Facebook page these days. Is there a way to stand out above the rest?

Read More

Consider Your Buyer's Journey When Educating Prospects Online

Posted by Nadine Nocero-Tye on Nov 1, 2016 12:00:00 AM

Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a salesperson. Considering this information, you need to position your website and print collateral to do the selling for you, without being obvious or annoying.

Read More