Estimating Your Digital Marketing ROI & Validating Your Budgets

Posted by Nadine Nocero-Tye & Paul Barney on Aug 31, 2020 12:00:00 AM

Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.

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The Positive Impact Digital Marketing Can Have on Your Top-Line Growth

Posted by Jasz Rae Joseph on Aug 25, 2020 12:00:00 AM

More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shifted to 100% digital marketing.

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Why Is Business Growth Important?

Posted by Kyle Bakos on Aug 21, 2019 12:00:00 AM

A business that isn’t growing is dying. The mindset, “if it isn’t broke, don’t fix it,” leads companies to feel comfortable at the current revenue they are doing. What these businesses don’t account for is that this year’s success may not be there next year. The list of important reasons for growth of business goes on and on, but there are three we value the most.

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Are You Using Clean Data to Drive Business Decisions?

Posted by Alan Suchan on Aug 4, 2016 12:00:00 AM

You’ve installed Google Analytics on your website and have begun gathering data on how people are interacting with and using your website. That’s a great first step, but there’s some additional setup work that should be done to ensure you are using clean data, as there are a few things that can skew your data.

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Part 2: A Multi-Channel Communication Plan

Posted by Chris Peer on Feb 23, 2016 12:00:00 AM

People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in order to reach prospective customers, you need to be where your prospects prefer to consume information.

In our marketing and sales alignment guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for companies looking for ROI and overall success. This article dives deeper into the second step: A Multi-Channel Plan.

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Industrial Marketing Goals [Infographic]

Posted by Ashley Wilkinson on Feb 18, 2016 12:00:00 AM

Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually need to be delivered to the sales or management teams at a time of the year that is already chaotic, regardless of if your company is B2B or B2C. Industrial marketers are now considering implementing digital marketing strategies more than ever. Leveraging the Internet drives company success, which can be seen through data, personalized email drip campaigns, integrated strategy and going mobile.

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Part 1: Aligning Your Sales & Marketing Teams

Posted by Chris Peer on Feb 11, 2016 12:00:00 AM

In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Marketing Teams.

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Tips for Understanding Your Website Analytics

Posted by Alan Suchan on Jul 16, 2015 12:00:00 AM

Analytics is a term that’s being brought up more and more. Analytics can tell which player has the best batting average against right-handed pitchers with runners in scoring position when the temperature is above 85 degrees, or how people are using and interacting with your website. Google Analytics is an invaluable tool when it comes to measuring your website’s performance, but it can also be a bit overwhelming. Here are some tips as to what some of the numbers and data mean and how you can use the information provided to understand the performance of your website.

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