B2B Web Design 101: Usability Best Practices

Posted by Kasey Doyle on Jul 10, 2019 12:00:00 AM

UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. 

As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy optimizes user experience and clearly drives people to convert and become leads. 

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SyncShow Helps Seaman Corporation Reach $100 Million Goal in FiberTite® Sales

Posted by Allison Thompson on Mar 1, 2019 12:00:00 AM

Since 1979, FiberTite roofing membranes have demonstrated an unmatched resistance to punctures, tears, UV rays and chemicals when used on a variety of commercial facilities.

Manufactured by Seaman Corporation in Wooster, Ohio, FiberTite membranes come in 36 mil, 45 mil and 60 mil weights, and the company offers a full line of adhesives, components and accessories for diverse installations. Seaman Corporation's FiberTite roofing membranes use proprietary formulations to create unmatched quality in the industry. From weaving its own fabric to coating and finishing with patented processes, Seaman Corporation controls product quality during every step.

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Cleveland Celebrates Manufacturing Day 2016

Posted by Kristin Magyari on Oct 3, 2016 12:00:00 AM

With Manufacturing Day 2016 right around the corner on Friday, October 7, we want to take a few moments to celebrate the one-year anniversary of We Manufacture CLE! We Manufacture CLE is an awareness program that spotlights the manufacturers who create quality jobs and impact the industrial sector of our community. According to the Ohio Manufacturers’ Association, manufacturing is the largest of the 20 sectors that make up Ohio’s economy, including government, accounting for 16.9% of total output in 2014 (durable goods were 9.4% and non-durable goods were 7.5% of Ohio’s total manufacturing output).

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There Are No Boring Companies...Only Boring Digital Marketers

Posted by Phil Van Treuren on Jun 28, 2016 12:00:00 AM

“Content marketing? Thought leadership?” Jack said skeptically during my team’s initial meeting at his office. “That’s fine for companies in exciting industries, but we sell storage tanks. Not really something many people want to read about.”

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Part 2: A Multi-Channel Communication Plan

Posted by Chris Peer on Feb 23, 2016 12:00:00 AM

People are different. Engineers are different and purchasing agents are different. They each have distinct ways of doing things and they prefer to conduct research and make buying decisions in their own unique ways. Yet many sales and marketing strategies fail to consider that in order to reach prospective customers, you need to be where your prospects prefer to consume information.

In our marketing and sales alignment guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for companies looking for ROI and overall success. This article dives deeper into the second step: A Multi-Channel Plan.

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Industrial Marketing Goals [Infographic]

Posted by Ashley Wilkinson on Feb 18, 2016 12:00:00 AM

Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually need to be delivered to the sales or management teams at a time of the year that is already chaotic, regardless of if your company is B2B or B2C. Industrial marketers are now considering implementing digital marketing strategies more than ever. Leveraging the Internet drives company success, which can be seen through data, personalized email drip campaigns, integrated strategy and going mobile.

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Part 1: Aligning Your Sales & Marketing Teams

Posted by Chris Peer on Feb 11, 2016 12:00:00 AM

In my five-step guide, The Ultimate Guide to ROI-Based Marketing & Sales Alignment for Manufacturers, I outline the top five most important components for a real return on investment from marketing and sales. This article dives deeper in to the first step: Align Your Sales and Marketing Teams.

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We Manufacture CLE: Atlantic Water Gardens

Posted by Kristin Magyari on Jan 12, 2016 12:00:00 AM

Atlantic Water Gardens Manufactures Premier Water Feature Products in Northeast Ohio

The next featured manufacturing company in the We Manufacture CLE series is headquartered in Mantua, Ohio and exports across North America. Atlantic Water Gardens manufactures unique water features that make hotel, business and home properties and landscapes beautiful.

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We Manufacture CLE: Anderson International

Posted by Kristin Magyari on Dec 8, 2015 12:00:00 AM

Anderson International's First Manufacturing Plant Was Built on West 96th Street of Downtown Cleveland 

The next featured manufacturing company in the We Manufacture CLE series is one that manufactures in Northeast Ohio and exports across the globe. Located in Stow, Ohio, Anderson International manufactures capital equipment that produces items like rubber, polymer, pet food and vegetable oil. So if you own a car, have a pet, or use cooking oils, chances are that Anderson International made it happen! Major end users of this manufacturer's capital equipment that you may recognize include Firestone, Exxon Mobil, Goodyear, and Lanxess.

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We Manufacture CLE: CORSA Performance

Posted by Kristin Magyari on Nov 10, 2015 12:00:00 AM

CORSA Performance Manufactures Solutions For the Marine and Automotive Aftermarket Industry

The second featured manufacturing company in the We Manufacture CLE series is CORSA Performance. Located in Berea, Ohio, CORSA Performance began in 1989 and is a leading manufacturer of exhaust and air intake solutions for both the marine and automotive aftermarket industries.

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