Why Sales Leaders in the Transportation Industry Don’t Need More Leads

Posted by Chris Peer on Dec 8, 2020 10:30:00 AM

A recent study produced by the Transportation Marketing & Sales Association (TMSA) illustrated that 50.5% of sales teams fail to hit 90% of their sales quota. The same study states that sales leaders have a significant interest in aggressive lead generation activities. 

Read More

Using Paid Media to Drive Lead Generation

Posted by Bri Curran and John Daters on Oct 15, 2020 12:00:00 AM

Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing in qualified leads quickly? You’re left with no choice but to get creative. Luckily, there’s a surefire way to drive lead generation—paid media.

Read More

Driving Qualified Leads Using Digital Marketing

Posted by Paul Barney on Mar 16, 2020 12:00:00 AM

The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lead generation strategy.

Read More

You Used Social Media to Increase Website Traffic to Your B2B Website—Now What?

Posted by Greg Lukach on Mar 10, 2020 12:00:00 AM

You followed social media best practices to increase site traffic, but your site conversions are still low. What gives?

B2B usability design (or B2B UX) may be the issue.

As consumers in the B2B space continue to make more purchasing decisions online, B2B companies need to ensure their websites create the user experiences today's B2B buyers are demanding.

Read More

3 Crucial Elements of Inbound Marketing

Posted by Jessica Sandoval on Oct 10, 2019 12:00:00 AM

Getting visitors to your company’s website is relatively easy, especially if you are following these SEO marketing strategies. Converting website visitors into qualified leads, on the other hand, is another story. According to HubSpot’s Inbound Marketing Methodology, the modern buyer’s decision-making process has drastically changed. Consumers are already 57% through the buying cycle by the time they reach your company’s website. An inbound marketing strategy includes the use of different channels and unique content to drive visitors to your website and, once they are there, nurture them into customers.

Read More

How to Take Charge of Your Lead Generation & Conversion

Posted by Chris Peer on Sep 12, 2019 12:00:00 AM

If you are in sales or business development, you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time-consuming and detailed.

Read More

3 Benefits of a Marketing Automation System and What It Means to You

Posted by Carol Yachanin on Aug 29, 2019 12:00:00 AM

Marketing automation systems are used by leading businesses to streamline operations, generate more leads and measure ROI—67% of marketing leaders currently use a marketing automation platform (Salesforce, 2017), and global spending on marketing automation technology is expected to continue to grow.

While the best marketing automation systems allow several ways to combine strategy and software to get the most out of your marketing budget, there are three key benefits that companies getting started with marketing automation should know.

Read More

Why Is Business Growth Important?

Posted by Kyle Bakos on Aug 21, 2019 12:00:00 AM

A business that isn’t growing is dying. The mindset, “if it isn’t broke, don’t fix it,” leads companies to feel comfortable at the current revenue they are doing. What these businesses don’t account for is that this year’s success may not be there next year. The list of important reasons for growth of business goes on and on, but there are three we value the most.

Read More

Staying Top of Mind After the Close: Marketing and Customer Value

Posted by Chris Peer on Aug 7, 2019 12:00:00 AM

You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.

Read More

B2B Web Design 101: Usability Best Practices

Posted by Kasey Doyle on Jul 10, 2019 12:00:00 AM

UX (User Experience) and UI (User Interface) are more than just industry buzzwords—they are vital components to any successful lead generation website. 

As consumer behavior continues to evolve and become more and more digital-first, you need to ensure your website marketing strategy optimizes user experience and clearly drives people to convert and become leads. 

Read More