Finding Your Differentiated Value Proposition and Why It Matters

Posted by Chris Peer on Jul 11, 2017 12:00:00 AM

Cost, quality, customer service and timing:

The four pillars of your value proposition, right? Perhaps not. These are the four things that great industrial companies get right. The problem is that customers expect you to get these things right, each time, all the time. Your customers and your customer’s customers are very demanding. So, what happens when the cost of goods goes up or your delivery is off schedule? Your customers start looking for a new supplier unless you offer something more, something that they can’t get anywhere else. This “something” is called a differentiated value proposition.

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The Best Digital Marketing Agencies in Cleveland, Ohio

Posted by Chris Peer on Jul 5, 2017 12:00:00 AM

As the CEO and founder of SyncShow, a digital marketing agency in Cleveland, Ohio, I meet with hundreds of manufacturing and industrial companies each year. As prospective clients weigh their options when choosing a partner for their marketing, I often get asked who are our greatest competitors and who do I respect in the region.

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Using Brand Journalism to Attract Prospects

Posted by Lexy Washburn-Jasinski on Nov 3, 2016 12:00:00 AM

A company's marketing strategy is off to a good start: They have a decent website, a blog and a strong social media presence. Their product and/or service is out there for all the world to see, but could they be doing more? Every company seems to have its own blog and Facebook page these days. Is there a way to stand out above the rest?

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Consider Your Buyer's Journey When Educating Prospects Online

Posted by Nadine Nocero-Tye on Nov 1, 2016 12:00:00 AM

Today’s landscape of buying and selling has shifted—no longer are consumers looking for salespeople to assist or educate them through the buyer’s journey. Today, prospects are armed and ready with information—typically gathered over hours of research before contact is made with a salesperson. Considering this information, you need to position your website and print collateral to do the selling for you, without being obvious or annoying.

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Digital Marketing Trends for 2016

Posted by Kristin Magyari on Apr 5, 2016 12:00:00 AM

Marketing has taken a 180 degree turn over the past ten years. In the past, companies put up websites describing their products and services, hoping to attract the attention of their potential customers. Back then, it was all about the company. Now, the focus is on the customer. As a B2B marketer, if you don’t provide educational content to help customers exactly how your company can help them, they don’t care!

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[Infographic] Make The Most of Your Day: Early Bird or Night Owl

Posted by Danielle Ellerhorst on Feb 4, 2016 12:00:00 AM

When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wired to complete these daily tasks? Our body’s circadian rhythm (often referred to as our “body clock”) is a 24-hour cycle that tells our bodies when to sleep and regulates other physiological processes. The variation in our circadian rhythms is what makes some people morning types and others night types. Take this quiz to find out which type you are if you don’t already know. Now, how can we use our Early Bird and Night Owl titles to our advantage throughout the day? Take a look at the infographic below.

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7 Common Grammar Mistakes to Avoid [Infographic]

Posted by Danielle Ellerhorst on Dec 1, 2015 12:00:00 AM

If you’re like me, there’s nothing worse than seeing a spelling, punctuation or grammar mistake in a professional document or email. My major at Ohio University was Journalism, so grammar rules have been ingrained in me.

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Customer Psychology: How Design Influences Sales

Posted by Guest Blogger on Jul 23, 2015 12:00:00 AM

On average, our brain only weighs three pounds and makes up only two percent of our body mass, yet a hundred billion neurons with 100,000 miles of blood vessels and capillaries are pumping a pint and a half of blood through this vital organ every minute of our lives. 

That being said, there are plenty of ways that we can utilize our knowledge of human psychology and how customer’s expectations, emotions and behaviors can make an impact in the success of your manufacturing business.

For B2B businesses with a very long sales cycle, understanding how to cater specifically to their target audience is of essence.

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Closing Right Out of a Sale: Missed Opportunities

Posted by Chris Peer on Jun 9, 2015 12:00:00 AM

Over the past 14 years I have worked with about a hundred different manufacturing companies on their sales and marketing. Over these years, sales and marketing has changed dramatically and it is still changing at a magnificent pace. Keeping on top of it all is our job at SyncShow. 

More so than ever, sales and marketing teams are working hand-in-hand, leading to a more transparent view of each other's world. Last month, we were analyzing the sales data from one of our customers and found a very interesting trend. Every new sale that this customer converted from a digital marketing lead was smaller than sales converted from traditionally generated leads. 

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Does Your Website “Have Mustard on Its Shirt?"

Posted by Dan Martello on Jun 2, 2015 12:00:00 AM

My early years in sales involved numerous client visits on a daily basis while squeezing in a quick lunch of “2 for 1 Dogs” at Seven/Eleven. This expedited meal plan allowed me to experience first-hand that walking into a prospective client meeting with “mustard stains” on my dress shirt was not a good start to the relationship. While I still sneak in various specials at the local convenience store, I have learned that “strategic placement” of a few extra napkins can achieve a much more productive outcome for a successful ongoing sales dialogue. In my recent blog post, “Hiring the Perfect Salesman (He or She Does Exist),” I had exhibited the attributes of the perfect salesperson that exist within the framework of your existing company website. The initial step for activation is “The First Impression”.

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