Five Must-Dos When Sending a Newsletter to Prospects

Posted by Danielle Ellerhorst on Oct 25, 2016 12:00:00 AM

Many companies send out a monthly newsletter to their entire database, which can consist of current customers, prospects, vendors, blog subscribers, friends and family. An important part of inbound marketing for manufacturers is establishing lead-nurturing email campaigns for prospects specifically, and a monthly email/newsletter is typically included in this initiative.

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Programming Email Templates for Drip Campaign Marketing

Posted by Michael Evans on Jan 14, 2016 12:00:00 AM

Designing and developing custom email templates is not a simple task. The frustration of spending countless hours coding a file that perfectly matches a design template, only to see it break inexplicably in Gmail or Outlook can crush even the most seasoned of developers.

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6 Best Practices for a Perfect Newsletter

Posted by Lauren Bolmeyer on Aug 25, 2015 12:00:00 AM

Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others that have been very successful. Below are 6 best practices to follow when creating your company newsletter.

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