Estimating Your Digital Marketing ROI & Validating Your Budgets

Posted by Nadine Nocero-Tye & Paul Barney on Aug 31, 2020 12:00:00 AM

Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.

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What Key Performance Indicators You Should Be Tracking

Posted by John Daters on Aug 20, 2020 12:00:00 AM

Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we see people looking at the wrong metrics. Focusing on “vanity metrics” (data points that don’t impact the bottom line, but make you or your site look good) is an all-too-common scenario.

This is a waste of effort and leads down paths that have no impact on true company goals. Conversely, relying on only a single metric can also be misleading and overly simplistic. We find it best to set tiered goals that all fall within various stages within the buyer’s journey.

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Measuring the Website Data Analytics for Your Business Objectives

Posted by Jasz Rae Joseph on Jun 25, 2020 12:00:00 AM

If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website. 

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A Deep Dive into Digital Marketing Analytics

Posted by Jasz Rae Joseph on Mar 18, 2020 12:00:00 AM

Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most with the target audience and, in turn, drive revenue.

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