Transportation Marketing Tips From Experts Navigating a Season of Disruption

Posted by Paul Barney on Jun 8, 2021 1:00:00 PM

Transportation companies have unique industry challenges, and marketing within this industry has specific nuances that can dictate success or failure, especially as of late. Disruption in the industry is forcing sales, marketing and service teams to rethink how they’re going to market and supporting the current needs of prospects and customers. 

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Estimating Your Digital Marketing ROI & Validating Your Budgets

Posted by Nadine Nocero-Tye & Paul Barney on Aug 31, 2020 12:00:00 AM

Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.

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The Positive Impact Digital Marketing Can Have on Your Top-Line Growth

Posted by Jasz Rae Joseph on Aug 25, 2020 12:00:00 AM

More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shifted to 100% digital marketing.

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Designing Every Touchpoint of Your Customer's Journey

Posted by Shelby Black on Jul 14, 2020 12:00:00 AM

What's the first thing people see when they search for your business? Is it your logo? Your website? Maybe they found you through a social post?  

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Measuring the Website Data Analytics for Your Business Objectives

Posted by Jasz Rae Joseph on Jun 25, 2020 12:00:00 AM

If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website. 

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Digital Marketing Trends You Need to Know in 2020

Posted by Bri Curran on May 5, 2020 12:00:00 AM

With almost five billion internet users online at all times, it's no wonder that digital marketing is a top priority of business executives around the globe. Digital marketing will continue to play a key role in all businesses during the year 2020 and beyond because, well, the internet is here to stay. You can’t get rid of it. It can be accessed by just one click and allows users to find the information they need in seconds without interacting with anyone. 

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Digital Marketing 101: Covering the Basics

Posted by Erica Eyerman on Apr 3, 2020 12:00:00 AM

Digital marketing is essential for all companies. Without it, you miss the opportunity of bringing in potential leads—which means missing out on new business. By investing your time and dollars in digital marketing, you can grow your brand, build meaningful customer relationships (both on- and offline) and stay ahead of the competition. 

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A Deep Dive into Digital Marketing Analytics

Posted by Jasz Rae Joseph on Mar 18, 2020 12:00:00 AM

Digital marketing without data is like a bicycle without wheels; it simply does not work. Digital marketing requires a lot of trial and error. Generally, digital marketers are not their own target audience, so it takes some time to determine which marketing efforts will resonate most with the target audience and, in turn, drive revenue.

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Driving Qualified Leads Using Digital Marketing

Posted by Paul Barney on Mar 16, 2020 12:00:00 AM

The digital marketing world is dynamic and constantly changing. Disruption is everywhere—technology, customer demands and tactics are never stagnant—and it’s important for your business to stay ahead of the disruption, change with it and grow. One way to do that is by developing a lead generation strategy.

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8 Tips for Creating an Iconic Social Media Marketing Strategy

Posted by Bri Curran on Mar 12, 2020 12:00:00 AM

What’s a Social Media Marketing Strategy?

A social media marketing strategy is essentially a summary of everything you desire to achieve on social media and how you plan to do it. Your strategy guides your actions and lets you know whether you’re hitting or missing your goals.

Creating a social media marketing strategy may seem like an easy task that requires little thought, but that’s not the case. A lot goes into both the creation and execution of a successful strategy. Below are some helpful tips for creating an iconic social media marketing strategy for your company.

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