Defining Your Ideal Customer: 4 Important Questions to Ask Yourself

Posted by Anthony Zuccaro on Jul 10, 2020 12:00:00 AM

Synchronizing Sales & Marketing

How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profiles of your target audience, complete with pain points, goals, objectives, where they can be found online and the ideal marketing messages that will appeal to them.

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Incorporating a Customer Experience Strategy Into Synchronized Inbound

Posted by Jasz Rae Joseph on Apr 6, 2020 12:00:00 AM

All growth-minded organizations have two key players: sales and marketing. In good organizations, sales and marketing work together to achieve goals. In great organizations, sales and marketing are combined to form one revenue team. In the best organizations, a third player is brought in: customer experience. 

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What Being a Customer Taught Me About Sales

Posted by Jane Peer on Dec 26, 2019 12:00:00 AM

After working on the marketing side of sales-driven organizations for more than 20 years, I recognized the tremendous value the sales and marketing teams played in the top-line growth of businesses.

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Improve Your Digital Customer Experience Strategy With Social Media

Posted by Bri Curran on Dec 19, 2019 12:00:00 AM

Customers are every business’s powerhouse. Without them, how would any business survive? Nowadays, everyone understands the importance of customers and their experience with a business. Those businesses that prioritize customers are reaping the benefits.

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7 Ways Transportation Companies Can Improve Customer Experience

Posted by Jasz Rae Joseph on Dec 17, 2019 8:45:00 AM

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by the end of 2020 and, according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.

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Understanding the Value of Lead Nurturing

Posted by Greg Lukach on Dec 13, 2019 12:00:00 AM

As humans, we're hardwired to demand storytelling. Traditional stories involve relatable characters achieving some degree of success or closure. We enjoy these stories because we can empathize with the plight of each main character and want them to be successful.

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Building Brand Loyalty Through Customer Experience Management

Posted by Kasey Doyle on Dec 10, 2019 12:00:00 AM

Word of mouth is an incredibly powerful tool when it comes to growing your customer base. In fact, Convince & Convert Consulting found that 83% of Americans are more likely to purchase a product or service from a company if they’ve received a recommendation from a friend or family member.

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3 Brands That Are Setting the Bar for Customer Experience Strategy

Posted by Allison Thompson on Dec 5, 2019 12:00:00 AM

In today’s buying world, whether it be business-to-business (B2B) or business-to-consumer (B2C), customer expectations are changing.

Especially in a competitive market, today’s customers are placing more and more importance on how they experience a brand. They desire personalized interactions, dedicated service and connected experiences across all channels of communication. They now want to know what companies are doing for them beyond just providing great products.

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Top Marketing Trends Driving Customer Experience in 2020

Posted by Allison Thompson on Nov 15, 2019 12:00:00 AM

Interested in finding out how to distance yourself from your competitors? Studies show that companies who prioritize customer experience are outperforming the competition.

A recent study by Gartner reveals that over 80% of organizations expect to compete mainly based on customer experience. 

So why is customer experience so important? 

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How to Create a Robust Content Marketing Strategy for Your Customers

Posted by Jessica Sandoval on Jun 27, 2019 12:00:00 AM

If you are at all familiar with content marketing strategy, you have heard time and time again that "content is king." Website visitors, social media followers and email subscribers have no way of understanding your brand or business without content, and that is why it is “king." 

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