How to Use the StoryBrand Framework to Grow Your Business

Posted by Greg Lukach & John Julien on Oct 5, 2020 12:00:00 AM

Marketers can't seem to stop talking about the power of storytelling. More than ever, it's becoming a driving force in content marketing strategies that help grow businesses. 

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Content That Can Speed Up Your Sales Cycle

Posted by Greg Lukach on Feb 13, 2020 12:00:00 AM

Content creation is often time-intensive. It can be costly. Most of the content you create won't immediately lead to a closed sale.

For B2B companies with limited marketing budgets, this can be frustrating.

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Storytelling + Inbound Marketing, the Likely Pairing That's Just Now Catching On, a Conversation With Gabriela Pereira

Posted by Greg Lukach on Oct 15, 2019 12:00:00 AM

Marketers are finally talking about storytelling. A lot, in fact.

The frequency of "Why Use Storytelling in Marketing?" blog posts and articles has gone from occasional to ubiquitous over just the past few years.

It's no coincidence that I attended three sessions at INBOUND 2019 alone about how storytelling can be used to improve marketing messages and strategies.

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Why Brands Need to Stick to Simple Scripts

Posted by Greg Lukach on Sep 26, 2019 12:00:00 AM

It's likely a daily occurrence. You visit a website. You immediately become confused. You leave the site and never look back.

If you had bothered to stick around for more than a few seconds, you might have found yourself asking:

  • What products and services are being sold?
  • How do I benefit from them?
  • What can I expect to experience when engaging with this company—and how do I engage in the first place?
  • Why should I care about any of this?

But why would you stick around? There's not enough time in the day to read unclear value propositions, decode confusing processes, stumble through industry jargon or—worse yet—deal with companies that talk at you and tell you about how amazing they are.

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5 Benefits of Having a Content Marketing Strategy

Posted by Jasz Rae Joseph on Sep 19, 2019 12:00:00 AM

Did you know that B2B customers today are more than 70% of the way through the decision-making process before speaking with a salesperson? This is because they are consuming content online and making up their mind about a company simply based on the content on their website. Because of this, every company needs a solid content marketing strategy.

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How to Build an Effective Digital Content Marketing Strategy

Posted by John Julien on Sep 17, 2019 12:00:00 AM

By now, we’ve all heard the marketing phrase “content is king.” And while it’s still truer than ever, it’s important to keep in mind that all content is not created equal. In fact, simply producing content for the sake of producing content can be detrimental to a marketing team’s performance and can hinder the growth of a business.

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How to Take Charge of Your Lead Generation & Conversion

Posted by Chris Peer on Sep 12, 2019 12:00:00 AM

If you are in sales or business development, you know that lead generation is very important. Lead generation comes in many forms and usually falls on the shoulders of both sales and marketing departments. Managing prospects, leads, accounts and opportunities is very time-consuming and detailed.

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How PPC Advertising Bolsters Your Content Marketing Strategy

Posted by Bri Curran on Sep 10, 2019 12:00:00 AM

Many marketers may contemplate using pay-per-click (PPC) advertising or content marketing, but they often fail to see the value in merging both to create a foolproof content marketing strategy. Let’s dive in and explore how you can utilize PPC in your overall content marketing strategy.

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How to Build Brand Trust Through Content Marketing

Posted by Kyle Bakos on Sep 5, 2019 12:00:00 AM

Trust is one of, if not the most important aspect of building a positive relationship with your current and potential customers. If your brand is seen as untrustworthy, you will never be able to build the relationship it takes to bring in new customers or retain current ones.

You’re probably wondering, “How do I build brand trust?” The answer to that question is by utilizing content marketing and creating content that doesn’t just aim to sell your audience, but more to help them. Building brand trust is about creating positive relationships between those in your organization and every person that your organization encounters.

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Staying Top of Mind After the Close: Marketing and Customer Value

Posted by Chris Peer on Aug 7, 2019 12:00:00 AM

You’ve attracted, educated and engaged a lead. You’ve delighted and (drumroll please) ... closed! Now, how do you stay top of mind for that customer and keep the flywheel spinning? Answer: by reinforcing your value.

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