Transportation Marketing Tips From Experts Navigating a Season of Disruption

Posted by Paul Barney on Jun 8, 2021 1:00:00 PM

Transportation companies have unique industry challenges, and marketing within this industry has specific nuances that can dictate success or failure, especially as of late. Disruption in the industry is forcing sales, marketing and service teams to rethink how they’re going to market and supporting the current needs of prospects and customers. 

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The 5 Most Important Steps in Building a Digital Marketing Strategy for B2B

Posted by Kasey Doyle on Jul 31, 2020 12:00:00 AM

Marketing is changing every day—especially as it relates to buyer behaviors. Now more than ever, buyers are spending critical time during their decision-making process online rather than talking to a salesperson. As a result, it’s imperative that B2B companies diversify their traditional marketing tactics to adopt digital marketing best practices to meet buyers where they are online. 

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Designing Every Touchpoint of Your Customer's Journey

Posted by Shelby Black on Jul 14, 2020 12:00:00 AM

What's the first thing people see when they search for your business? Is it your logo? Your website? Maybe they found you through a social post?  

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Defining Your Ideal Customer: 4 Important Questions to Ask Yourself

Posted by Anthony Zuccaro on Jul 10, 2020 12:00:00 AM

Synchronizing Sales & Marketing

How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profiles of your target audience, complete with pain points, goals, objectives, where they can be found online and the ideal marketing messages that will appeal to them.

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Measuring the Website Data Analytics for Your Business Objectives

Posted by Jasz Rae Joseph on Jun 25, 2020 12:00:00 AM

If you’ve ever logged into a tool like Google Analytics, chances are you may have been overwhelmed by the amount of data you could pull about your website. 

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6 Reasons Why Social Media Works for B2B Marketing

Posted by Erica Eyerman on Mar 24, 2020 12:00:00 AM

In today’s modern world, we’re all connected by screens. Whether you’re using a phone, tablet or laptop, it’s easier than ever to see what someone is doing halfway across the world (and see what they had for breakfast for that matter). You can thank social media for that.

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Communication is the Cornerstone of B2B Sales and Marketing Alignment

Posted by Mike McDonald on Feb 28, 2020 12:00:00 AM

What B2B Marketers Can Learn from Cool Hand Luke

“What we’ve got here is failure to communicate” is probably the most repeated and memorable line from Paul Newman’s 1967 film “Cool Hand Luke.” What’s that got to do with B2B sales and marketing alignment? A lot. 

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