Scott Sullivan

Recent Posts

Why Your Own eCommerce Website is Better Than Selling on Etsy

Posted by Scott Sullivan on Mar 11, 2014 12:00:00 AM

4 Reasons Why Your Own eCommerce Website is Better Than Selling on Etsy

Selling on Etsy seems to be all the rage now, but is it really the right choice for your business? While a great platform for some, here are four reasons why eCommerce development is better than selling on Etsy for your business.


When it comes to design, your Etsy account will be a pretemplated choice. You will look like every other vendor out there with the only distinguishing factors being the wording of your product descriptions and the quality of your photography. Creating your own eCommerce website gives you greater design control. You will be able to properly distinguish your brand and represent your company as an individual. In addition, you will possess greater control over your SEO rankings and marketing choices.

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5 Common Pitfalls of eCommerce Conversion Strategies

Posted by Scott Sullivan on Feb 20, 2014 12:00:00 AM

Once you have qualified traffic to your site, you need to start focusing on converting those shoppers into buyers. There are many reasons why a shopper leaves your website without converting. In this case, the term “converting” could mean making a purchase or filling out a contact form so they can be reached at a later date (these correlate to visitor-to-sale and visitor-to-lead conversions respectively). Below we share 5 common pitfalls that may be negatively effecting your eCommerce conversion rate strategy.

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Why Your eCommerce Product Photography is Killing Your Sales

Posted by Scott Sullivan on Feb 13, 2014 12:00:00 AM

If you own a brick and mortar retail store, what items do you place in the storefront? You don’t just throw anything up there and hope that people are happy with it. You hand select the products and arrange them so that they attract and entice people to continue into a buying process with you. The same concept needs to be true for your eCommerce site. Whether you are a B2B company selling large machinery or B2C company selling hand made products, the approach is the same. 

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eCommerce Development: Tackle it In-House or Outsource?

Posted by Scott Sullivan on Feb 6, 2014 12:00:00 AM

ecommerce-development-inhouse-outsourceAs the Internet continues to develop and change, eCommerce is taking on a life of its own. Consumers are presented with new shopping opportunities everyday. Even in the manufacturing industry, consumers are shopping, researching and educating themselves online – and they’ve been doing it for a while now. Whether you are just getting ready to start selling your products online, or you are looking to update your old shopping cart, the same question comes up: should we manage this in-house or should we outsource? 

There are obvious pros and cons that come with bringing someone in-house. For example, the 100% dedication of one employee could be beneficial, but the financial overhead of that new employee could be expensive. For now, let’s talk through the pros and cons of outsourcing eCommerce development work. 

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Why Customer Relationship Management (CRM) is a Smart Investment

Posted by Scott Sullivan on Feb 5, 2014 12:00:00 AM

Why CRM is a Smart Investment

I'm happy to introduce Bob Sullivan, CEO of InfoGrow, to the SyncShow blog. SyncShow strategically leverages partners with complimentary service offerings in efforts to bring measurable results throughout all stages of the sales process. Inbound Marketing is the science of qualified lead generation; so it made sense that we find an established partner to help manage leads once they have been generated. SyncShow and InfoGrow are able to work together to provide the highest level of sales growth opportunity to our clients. Thank you again, Bob, for guest posting today! 

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Inbound Marketing & New Websites: Do They Go Hand-in-Hand?

Posted by Scott Sullivan on Feb 4, 2014 12:00:00 AM

Inbound marketing is becoming an essential process for online businesses and traditional manufacturing companies with websites. It's a revolutionary way of building customer relationships by combining information, engagement and marketing without spending as much money as traditional marketers do on media campaigns. Even though it's a process that takes several months to develop, the sooner you can get inbound marketing going for a new site, the better it will be poised for attracting traffic.

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Is Your eCommerce Agency Working for You?

Posted by Scott Sullivan on Jan 28, 2014 12:00:00 AM

Understand why a post-launch strategy is critical to B2B eCommerce success

When I was in undergrad, my lacrosse team sponsored a military unit who was serving in Iraq. As part of our relationship we would send over some “luxury items” (car magazines, baby wipes, silly string, etc.) and they would send motivational letters that we would read before games. In one of the letters a Sargent stated that he was, “committed to aggressively pursuing the enemy.”  I thought that was a fantastic way to tell people that he was focused on achieving a long-term goal. While your online sales are clearly not on the same level as protecting our country, the sentiment should be the same. 

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Inbound Marketing: Short-term vs Long-term Success

Posted by Scott Sullivan on Jan 23, 2014 12:00:00 AM

It's easy to see how inbound marketing tools like social media marketing and search engine optimization are valuable for B2C businesses, since most consumers turn to those avenues when researching companies. B2B marketers, especially in detail-oriented industries like manufacturing, sometimes have more trouble seeing that value at first glance. Many assume that in B2B marketing, when you are targeting well-educated, experienced business-people, the prospects you seek won't be using Google or Facebook. The reality is that those well-educated, experienced prospects are just as likely to use a search engine or social media as anyone else.

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5 Signs That You Need to Update your eCommerce Site

Posted by Scott Sullivan on Jan 16, 2014 12:00:00 AM

Why do you have an eCommerce site? This is the question that thousands of manufacturers need to be asking themselves as they review their strategy for 2014. If you do not have a good answer for this question then it is time for a change.

If you are selling in a B2B manufacturing environment and you have an eCommerce component to your site, chances are it is out of date. Your development company, who you no longer use, told you that you needed it years ago and convinced you that it was going to make a huge impact on your sales. Ideas of revenue growth without the overhead of a sales person and extending your reach to new prospects got you excited and you okayed the eCommerce platform. 

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