Diving into a digital campaign is a huge undertaking for any marketing team. Not only does the campaign need to be focused and strategic in order to drive the results needed to prove return on investment, but team members also have to be ready to take on the tactical to-do’s that come along with creating and monitoring content across the web.
While the to-do list will always grow and great effort is needed to see success, your company’s marketing team shouldn’t be the only department that is contributing to the success of the campaign. After all, if the campaign proves to be successful, the benefits will be seen company-wide, not just within the marketing department.
Below are 3 other departments that your marketing team should consider as stakeholders in going digital: