Lauren Bolmeyer

Lauren Bolmeyer
Lauren is a Senior Account Manager at SyncShow, where she works hand-in-hand with her clients, striving to hit their monthly goals. Lauren is a new homeowner, where she enjoys spending time working on new projects. As a dedicated Cleveland sports fan, she enjoys exploring all things this city and Lake Erie have to offer.
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Recent Posts

Content Is King. . . And So Is LeBron James

Posted by Lauren Bolmeyer on Jul 14, 2016 12:00:00 AM

Back in 2014 I wrote an article that expressed how I’m always trying to convince people that Cleveland really IS a great city and that it’s on the brink of something awesome. Well shoot, I was right. Now, I’d be remiss if I didn’t credit that to the World Champs and our very own King James, because let’s be real - the past month in Cleveland has been one we’ll remember for the rest of our lives. Being a digital marketer, it goes without saying that i’m also going to have to give some of this credit to content marketing.

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4 Social Media Tools Worth Checking Out

Posted by Lauren Bolmeyer on Jan 20, 2016 12:00:00 AM

Many times we hear from manufacturing companies: “my prospects aren’t in social media, that isn’t going to work for us.” Sure, some channels might not make sense for you, but you shouldn’t rule them all out before testing each one. Social media marketing tools can help you to understand which channels work best, and which underperform so you can strategize around the channels that work and spend your time there. I’m going to pick out a few favorite social media marketing tools you should consider for your business.

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6 Best Practices for a Perfect Newsletter

Posted by Lauren Bolmeyer on Aug 25, 2015 12:00:00 AM

Many of our clients distribute monthly or quarterly newsletters to their current customers, prospects, employees, and really anyone else who is interested in learning about their company. We’ve seen our fair share of different types of newsletters; some that need some work, and others that have been very successful. Below are 6 best practices to follow when creating your company newsletter.

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The Super Bowl & Content Marketing: A Twist on Traditional Ads

Posted by Lauren Bolmeyer on Jan 22, 2015 12:00:00 AM

In my last post, I talked about how content marketing and the city of Cleveland relate. You might have noticed my high hopes for the Cleveland Browns, as they were in 1st place in the AFC North at the time. Sure that hope was short-lived, as the later half of the season was basically disastrous…but I’ll be back again next year, rooting them on, hoping they get to their end goal. One day they ARE going to make it to the Super Bowl! Until then, let’s take a look at how advertisers for the Super Bowl are getting extra creative this year by utilizing content marketing.

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A Lesson in Content Marketing from the City of Cleveland

Posted by Lauren Bolmeyer on Nov 13, 2014 12:00:00 AM

Every quarter, we sit down with our clients and rethink our strategies – we take a look at what kind of content is working for them, and in what channels. Whether it is email marketing or social media, it always comes back to one thing: content. 

Now, being the “all things Cleveland” enthusiast and huge sports fan that I am, it only makes sense to relate this topic back to my city. These days, I am always finding myself attempting to convince people I encounter – whether it be friends from college or people I meet on airplanes – that Cleveland really is a great city and is undergoing something awesome. As of late, my arguments are becoming much easier and I owe that to content marketing.

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Key HubSpot Features You Could Be Missing Out On

Posted by Lauren Bolmeyer on Sep 11, 2014 12:00:00 AM

HubSpot is a very well known player in the marketing automation software world. There are three different levels: Basic, Professional and Enterprise. Each level has its own bells and whistles, with the Basic account being, well, the most basic. Depending on your business and/or what you are trying to accomplish with marketing automation, any of these accounts might be the right fit for you. Below, I point out a few of the key features to consider when deciding on the right plan for you.

Blog: While not all marketing automation software programs include a blog, HubSpot includes a blog at all levels, so checks across the board for Basic, Professional and Enterprise. A nice feature of the blog is the SEO recommendation tool, which recommends keywords, internal link opportunities, and points out missing CTAs.

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Marketing Automation & CRM: A Match Made in Heaven

Posted by Lauren Bolmeyer on Jul 10, 2014 12:00:00 AM

Are all of your business processes aligned seamlessly? What about your software programs? When it comes to different software platforms, we think two that you shouldn’t go without are: a marketing automation platform and a Customer Relationship Management (CRM) system. There are many different marketing automation platforms, such as HubSpot, Act-On, Marketo and Pardot. A few CRM systems to consider are: Salesforce, Oracle, SugarCRM, Zoho and Microsoft Dynamics.

Once you have your Marketing Automation and CRM systems up and running, getting them connected or integrated is key. Both your sales and marketing teams can leverage these platforms. Below are a few reasons why you should integrate and a couple tips along the way.

Lead Scoring = Reaching Out to the Right People

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Runaway Shopping Carts: eCommerce Cart Abandonment Strategies

Posted by Lauren Bolmeyer on Jun 17, 2013 12:00:00 AM

eCommerce Cart Abandonment Strategies

Your eCommerce Shopping Cart Abandonment Rate Is SO High, But What Are You Doing To Fix It?

There is likely a sign in the parking lot outside your local grocery store that says that they are not responsible for damage done to your car by runaway shopping carts. Similarly, customers do not feel responsible for the damage done to your bottom line by abandoning your eCommerce shopping carts.

Many companies concentrate on improving their eCommerce conversion rates. All this is wasted effort, though, with a high cart abandonment rate.  It might be time to do some investigating to figure out what is making shoppers abandon their cart and not proceed to checkout.

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Best Practices for Handling Negativity in Social Media

Posted by Lauren Bolmeyer on May 23, 2013 12:00:00 AM

How do you handle Negativity in Social Media? 

Social media allows people to connect, interact and share online. It provides a great way to engage with a community of followers, customers and potential customers. A company’s social media presence contributes to how they are perceived in the marketplace by their largest following. Just how people visit a company website to see if they are credible, they also check social media sites. Social media is also a great tool for companies to learn about their customers – what they like or don’t like, what their interests are and what engages them in conversation.

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