Trade shows and conventions still play a big role in a lot of industries, particularly in B2B markets such as manufacturing, construction, and technology. One of the top trade shows in America is the International CES in Las Vegas. The total number of attendees equals around 101,600 and the total number of exhibitors is around 3,300. Those are some great odds, with the potential for one in every thirty people to stop by your booth.
So, as an exhibitor, what are some ways to take advantage of this? How can you make sure that you get the right information from people? What will you do to remember and follow-up with the people who were only ‘kind of’ interested? How will you ensure that attendees don’t forget you? These are all great questions, and luckily, I have answers. Check out my 4 ideas for how to integrate digital marketing into your next trade show or convention: