Danielle Ellerhorst

Danielle Ellerhorst
Danielle is a content editor at SyncShow where she focuses on content creation, editing and quality assurance. She enjoys running, reading and spending time with her dog, Ruby, who can usually be found at the SyncShow office on Ruby Tuesdays.
Find me on:

Recent Posts

Five Must-Dos When Sending a Newsletter to Prospects

Posted by Danielle Ellerhorst on Oct 25, 2016 12:00:00 AM

Many companies send out a monthly newsletter to their entire database, which can consist of current customers, prospects, vendors, blog subscribers, friends and family. An important part of inbound marketing for manufacturers is establishing lead-nurturing email campaigns for prospects specifically, and a monthly email/newsletter is typically included in this initiative.

Read More

You’ve Set up a Twitter Handle for Your Business, Now What?

Posted by Danielle Ellerhorst on Jul 20, 2016 12:00:00 AM

Sixty-five percent of businesses in the U.S. use Twitter for marketing. If you’re part of this population, you’ve already created a Twitter account for your company. Setting up a Twitter account is only the beginning of using Twitter for your business and marketing efforts. To create brand awareness and increase lead generation, you’ll need to put time and effort into creating a social media strategy that will work for your company. Having a Twitter handle isn’t a “set it and forget it” initiative - you’ll need to consistently publish, monitor and engage to get the results you’re looking for. Below are the common questions we get from our clients about how best to use Twitter for business.

Read More

[Infographic] Make The Most of Your Day: Early Bird or Night Owl

Posted by Danielle Ellerhorst on Feb 4, 2016 12:00:00 AM

When you hear the terms early bird and night owl, you immediately know which one you are. You probably know when you prefer to do daily activities – exercising, working, relaxing and sleeping. But did you know there are actually scientifically proven times when your brain is more wired to complete these daily tasks? Our body’s circadian rhythm (often referred to as our “body clock”) is a 24-hour cycle that tells our bodies when to sleep and regulates other physiological processes. The variation in our circadian rhythms is what makes some people morning types and others night types. Take this quiz to find out which type you are if you don’t already know. Now, how can we use our Early Bird and Night Owl titles to our advantage throughout the day? Take a look at the infographic below.

Read More

7 Common Grammar Mistakes to Avoid [Infographic]

Posted by Danielle Ellerhorst on Dec 1, 2015 12:00:00 AM

If you’re like me, there’s nothing worse than seeing a spelling, punctuation or grammar mistake in a professional document or email. My major at Ohio University was Journalism, so grammar rules have been ingrained in me.

Read More

5 Inbound Marketing Blogs You Should Read

Posted by Danielle Ellerhorst on Aug 27, 2015 12:00:00 AM

The Internet is full of information about content marketing, inbound marketing and lead generation. After all, the definition of content marketing is publishing relevant content that will attract your target audience. It’s no wonder there is a plethora of information out there about it. So, where should you go to stay up-to-date on this constantly evolving industry? Below are 5 of my favorite inbound marketing blogs that I consistently read. They are full of educational material, and more so, if you want to see how other people are implementing inbound marketing strategies, there’s no better place to see this in action than on these blogs themselves.

Read More

Perks of Working at an Inbound Marketing Agency: Treadmill Desks

Posted by Danielle Ellerhorst on Feb 17, 2015 12:00:00 AM

If you’ve been to the SyncShow office, you’ve probably seen two things – our fish tank and our treadmill desk. Although we enjoy watching the fish, our treadmill desk is probably the team’s favorite work perk. Every time we use the treadmill, we log how many miles we walked. In 2014, the SyncShow team walked a total of 211.95 miles. That’s about 8 full marathons – not too bad.
Read More

5 Interpersonal Communication Skills to Remember

Posted by Danielle Ellerhorst on Nov 20, 2014 12:00:00 AM

Last week, my co-worker Lauren and I attended Bruce Hendrick’s Building Trust Through Improved Interpersonal Communication Workshop in Wooster, Ohio. Prior to the class, I was apprehensive and not sure what to expect. Twenty minutes into the first session I was already feeling more comfortable due to Bruce’s calm and down-to-earth demeanor. This two-day workshop allowed me to step back from the day-to-day and take the time to analyze my communication skills while learning how to improve them at the same time. Below are 5 points that stuck with me when I left:

Read More

6 Highlights from HubSpot’s #INBOUND14 Conference

Posted by Danielle Ellerhorst on Sep 25, 2014 12:00:00 AM

Last week, my co-worker Nikki Tofalo and I had the opportunity to attend HubSpot’s annual conference in Boston. While we both sat in on a variety of sessions about different topics, there were some ideas that stuck with me as I left the room. If you didn’t get to attend Inbound 2014, here is a peek into what I learned and hope to implement as a result of the conference (you can also check out our Facebook album with pictures from the week). If you did attend the conference, I’d love to hear what your favorite sessions were and what stuck with you in the comments below.

Great ideas exist between the obvious and the absurd. 

Jason Keath from Social Fresh spoke about the brainstorming process. If you’ve ever sat in a brainstorming session, you’ll know that obvious and absurd ideas are sometimes all that come to mind. Jason mentions that these are the ideas that are the most important to share, because the best ideas are ones that come in between these. So, although you may feel embarrassed for sharing something that may seem trivial, it can in fact be the groundwork necessary for the next great idea.

Read More

Best Practices for Social Media Publishing

Posted by Danielle Ellerhorst on Sep 18, 2014 12:00:00 AM

There are many different ways that you can publish to a social media site. You may go directly to the site and publish straight from there or you may use a tool such as HootSuite or TweetDeck. Here at SyncShow, we use HubSpot, a marketing automation tool, to schedule and publish all of our social posts. Below, are some of the benefits of using HubSpot over another tool, plus general best practices for social media publishing.

Benefits of HubSpot Over Other Social Media Tools

With the social publishing tool, you can manage your Facebook, Twitter, LinkedIn and Google+ social channels all in one place, allowing you to:

  • Socially promote your content on some or all of your social channels at different times throughout the day
  • Easily promote HubSpot-hosted content such as blog posts, landing pages and images
  • Track your social engagement to see how your posts performed
  • Have a one-stop shop for all of your digital assets – not only does HubSpot host your social media, but also your blog, email, contacts, and downloadable content 

Social Media Best Practices

Read More

How to Write a Long-Form Post on LinkedIn

Posted by Danielle Ellerhorst on Jul 17, 2014 12:00:00 AM

LinkedIn Influencers vs. Members

In 2012, LinkedIn rolled out an “Influencer” program, in which 500 leading professionals (think Arianna Huffington and Barack Obama) got the opportunity to post longer, blog-type LinkedIn updates on their profile to share industry news and insights. Other LinkedIn members that were not deemed “Influencers” had the ability to follow individuals in this group of experts, even if not directly connected to them. Over the past two years, LinkedIn has constantly kept this group updated to ensure its members are the leaders in their fields and are sharing valuable information.

Read More