There are many different ways that you can publish to a social media site. You may go directly to the site and publish straight from there or you may use a tool such as HootSuite or TweetDeck. Here at SyncShow, we use HubSpot, a marketing automation tool, to schedule and publish all of our social posts. Below, are some of the benefits of using HubSpot over another tool, plus general best practices for social media publishing.
Benefits of HubSpot Over Other Social Media Tools
With the social publishing tool, you can manage your Facebook, Twitter, LinkedIn and Google+ social channels all in one place, allowing you to:
- Socially promote your content on some or all of your social channels at different times throughout the day
- Easily promote HubSpot-hosted content such as blog posts, landing pages and images
- Track your social engagement to see how your posts performed
- Have a one-stop shop for all of your digital assets – not only does HubSpot host your social media, but also your blog, email, contacts, and downloadable content
Social Media Best Practices