The future of business depends on humanizing the customer and employee experience—that future is not “B2B” or “B2C.” It’s B2H. Business to Human. People matter more than ever, not just the consumer but the employees as well. An article written by McKinsey & Company on March 2016 explains that businesses are adopting customer-centric strategies throughout their business. Executives delve into the competitive advantages of building a more customer-centric organization and are achieving striking results. Studies by Forrester show that companies who invest in UX (user experience) see a lower cost of customer acquisition, lower support cost, increased customer retention and increased market share.
Industrial companies, just like any other organization trying to keep up with their competitors, are continually setting goals geared toward their marketing and sales efforts. Goals are oftentimes complicated and overwhelming for marketers to strategically set. Plus, goals usually need to be delivered to the sales or management teams at a time of the year that is already chaotic, regardless of if your company is B2B or B2C. Industrial marketers are now considering implementing digital marketing strategies more than ever. Leveraging the Internet drives company success, which can be seen through data, personalized email drip campaigns, integrated strategy and going mobile.
Landing pages are one of the most important aspects of lead generation, however most companies don’t use them to their full potential -- or at all. It’s common to give more attention to the company website. A landing page is critical for your website because it allows for a targeted platform for converting a higher percentage of traffic into leads. Never use your homepage as a landing page, there is too much messaging, which visitors get lost in. A dedicated landing page will convert visitors at a much higher rate. According to searchengineland.com “a quarter of all accounts are converting at less than 1%. Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher.”
Years ago, when smart phones were a thing of the future, marketers did not have to worry about mobile marketing. In 2005, the web became a marketer’s dream come true - an interactive, one-to-one heaven, linking shoppers and company’s products through the 24-7 electronic world.
Over the last several years, a new generation of wireless and mobile technology has emerged. This technology has quickly expanded the web from its previous confinements of desktops.
Everyone has habits, but what is it that you do on a daily basis that slows down your productivity? Being aware of these things allows you to avoid these pitfalls and fuel yourself for increased productivity. Creating a not-to-do list may help you focus on tasks that are more important.
I started my Graphic Design degree in 2011 at Full Sail University, and although I am no expert, I find myself looking at and analyzing websites. Lately there have been numerous websites that I find distracting because they are lacking some of the bare minimums that make a website stand out. This list is not organized in any manner of importance, but in an order of my thought process, the way I organize when creating the designs of a page or layout.
Four seconds is all it takes. Just four seconds to grab or lose your market’s attention. Some excellent businesses have horrible websites that are badly designed, unorganized, difficult to navigate and just not user friendly. Ultimately, the goal of any website is communication. Every website created is trying to communicate through words, pictures, and layout. In order to be successful you have to communicate your message or product/service. One way to do this is through landing pages. Below are 8 tips to consider when building a landing page:
Getting the conversation started is key to conversions. To get more visitors to call you, make sure that your primary conversation path is used, at the top of your landing page.
DO THIS: Add your phone number at the top of the page and create a bold look that will create a shortcut for potential clients. Add at least one additional contact method such as a form, or email address. Multiple methods will assist in turning a visitor into a lead.