Allison Thompson

Allison Thompson
Allison is a member of SyncShow’s marketing team, helping to advance its brand in the marketplace.

Recent Posts

Personalization: The Essential Piece to Your Lead Nurturing Strategy

Posted by Allison Thompson on Jan 2, 2020 12:00:00 AM

In today’s digital world, personalization has become a priority for nearly all businesses.
People now expect a level of relevance that goes beyond just general interests when they interact with a brand.

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3 Brands That Are Setting the Bar for Customer Experience Strategy

Posted by Allison Thompson on Dec 5, 2019 12:00:00 AM

In today’s buying world, whether it be business-to-business (B2B) or business-to-consumer (B2C), customer expectations are changing.

Especially in a competitive market, today’s customers are placing more and more importance on how they experience a brand. They desire personalized interactions, dedicated service and connected experiences across all channels of communication. They now want to know what companies are doing for them beyond just providing great products.

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Top Marketing Trends Driving Customer Experience in 2020

Posted by Allison Thompson on Nov 15, 2019 12:00:00 AM

Interested in finding out how to distance yourself from your competitors? Studies show that companies who prioritize customer experience are outperforming the competition.

A recent study by Gartner reveals that over 80% of organizations expect to compete mainly based on customer experience. 

So why is customer experience so important? 

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How Outbound and Inbound Marketing Complement Each Other

Posted by Allison Thompson on Oct 3, 2019 12:00:00 AM

You may have heard marketers talk about the terms “inbound marketing” and “outbound marketing.” But what do they really mean?

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Driving Growth Through Inbound Marketing

Posted by Allison Thompson on Jul 2, 2019 12:00:00 AM

Our Client 

Conveyer & Caster – Equipment for Industry is a third-generation, family-owned, solution-driven material handling distributor based in Northeast Ohio. Founded in 1961, they have a clear and simple mission—providing storage and handling solutions that improve material flow for their customers. Since their founding, Conveyer & Caster has grown to nearly 50 employees, including 17 outside salespeople.

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SyncShow Helps Seaman Corporation Reach $100 Million Goal in FiberTite® Sales

Posted by Allison Thompson on Mar 1, 2019 12:00:00 AM

Since 1979, FiberTite roofing membranes have demonstrated an unmatched resistance to punctures, tears, UV rays and chemicals when used on a variety of commercial facilities.

Manufactured by Seaman Corporation in Wooster, Ohio, FiberTite membranes come in 36 mil, 45 mil and 60 mil weights, and the company offers a full line of adhesives, components and accessories for diverse installations. Seaman Corporation's FiberTite roofing membranes use proprietary formulations to create unmatched quality in the industry. From weaving its own fabric to coating and finishing with patented processes, Seaman Corporation controls product quality during every step.

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8 Ways Transportation Companies Can Improve Customer Experience

Posted by Allison Thompson on Oct 30, 2018 3:30:00 PM

Customer experience (CX) can be defined as any interaction that your organization has with your customer, and it’s becoming top of mind within the C-suite at most businesses. In fact, Walker Information states that customer experience will overtake price and product as key brand differentiators by 2020 and according to Capgemini, 80% of consumers are willing to pay more for a better customer experience.  

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