Alan Suchan

Alan Suchan
Alan is a Senior SEO Specialist at SyncShow and works on monitoring and optimizing clients' search engine optimization. Alan loves spending time with his family and relaxing with his bulldog.
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Recent Posts

Know Your Google Algorithm Updates: Penguin

Posted by Alan Suchan on Nov 8, 2016 12:00:00 AM

Penguin, Panda, Hummingbird, Pigeon and Possum. It’s getting difficult to keep up with Google’s frequent updates and which area of SEO they focus on. However, since it’s one of the most recent and anticipated updates, this month I want to focus specifically on Penguin.

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Google’s Mobile Interstitial Penalty: What You Need to Know

Posted by Alan Suchan on Oct 20, 2016 12:00:00 AM

It’s not often that Google announces a search engine penalty ahead of time, but when they do, you can bet it will make waves. That being said, about a month ago Google announced they will launch an “Intrusive Mobile Interstitial Penalty” on January 10, 2017, that will push pages containing intrusive interstitials further down on search result pages.

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Are You Using Clean Data to Drive Business Decisions?

Posted by Alan Suchan on Aug 4, 2016 12:00:00 AM

You’ve installed Google Analytics on your website and have begun gathering data on how people are interacting with and using your website. That’s a great first step, but there’s some additional setup work that should be done to ensure you are using clean data, as there are a few things that can skew your data.

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Moving Into a New Website? Don’t Forget to Change Your Address!

Posted by Alan Suchan on Apr 7, 2016 12:00:00 AM

About six months ago, my family and I moved to a new house. There’s obviously a lot of work that goes into moving - packing everything up from the old house, getting the new house inspected, cleaned and prepped, and not to mention the actual move. There’s one thing that doesn’t seem that important, but it could make a big impact in your life if you don’t do it: filling out a change of address form with the Post Office.

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The Evolution of Link Building

Posted by Alan Suchan on Jan 26, 2016 12:00:00 AM

Plain and simple, in order to rank high in search engines, you need to have other sites linking to your site. Links are digital votes of confidence and tell search engines that other sites view you as an authority on a certain subject. Just like SEO as a whole, the process of obtaining links can change in an instant, as it did in 2012 when Google unleashed the Penguin update.

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Tips for Understanding Your Website Analytics

Posted by Alan Suchan on Jul 16, 2015 12:00:00 AM

Analytics is a term that’s being brought up more and more. Analytics can tell which player has the best batting average against right-handed pitchers with runners in scoring position when the temperature is above 85 degrees, or how people are using and interacting with your website. Google Analytics is an invaluable tool when it comes to measuring your website’s performance, but it can also be a bit overwhelming. Here are some tips as to what some of the numbers and data mean and how you can use the information provided to understand the performance of your website.

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Impact of Google's Mobile Friendly Algorithm

Posted by Alan Suchan on May 21, 2015 12:00:00 AM

We’re officially one month removed from the launch of Google’s mobile-friendly algorithm, so now's a good time to take a step back and see the impact it’s had thus far.

Since Google made a point of alerting webmasters about issues with their sites mobile-friendliness, and even confirmed the algorithm launch day weeks in advance, many people feared the worst. This fear led to the update being dubbed “Mobilegeddon.” For weeks leading up to the launch, social media was swarming with conversations revolving around updating sites to be more mobile friendly as many webmasters and marketers feared an immediate and drastic drop in rankings if changes weren’t implemented. Now that we’re few weeks removed, most are breathing a sigh of relief as the huge shakeup many expected didn’t come to fruition. In fact, “Mobilegeddon” made much less of an impact as some other major algorithmic changes Google has implemented in years past. 

While there are many reasons for the low impact of Google’s algorithm update, there are 2 that stand out:

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