Why Sales Leaders in the Transportation Industry Don’t Need More Leads

Posted by Chris Peer on Dec 8, 2020 10:30:00 AM

A recent study produced by the Transportation Marketing & Sales Association (TMSA) illustrated that 50.5% of sales teams fail to hit 90% of their sales quota. The same study states that sales leaders have a significant interest in aggressive lead generation activities. 

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Using Paid Media to Drive Lead Generation

Posted by Bri Curran and John Daters on Oct 15, 2020 12:00:00 AM

Lead generation is essential for any company looking to bring in new business. Without a lead generation strategy, it’s very unlikely that any leads making their way through your funnel will fit your ideal persona profile. So, what happens when you have a strategy that isn’t bringing in qualified leads quickly? You’re left with no choice but to get creative. Luckily, there’s a surefire way to drive lead generation—paid media.

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How to Use the StoryBrand Framework to Grow Your Business

Posted by Greg Lukach & John Julien on Oct 5, 2020 12:00:00 AM

Marketers can't seem to stop talking about the power of storytelling. More than ever, it's becoming a driving force in content marketing strategies that help grow businesses. 

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How to Automate Your Account-Based Marketing Strategy

Posted by Nadine Nocero-Tye & Paul Barney on Sep 24, 2020 12:00:00 AM

Before we move into the details of automating account-based marketing (ABM) for sales and marketing support, it’s first important to understand what it is and how it works. From there, we’ll get into the details on what may or may not make it a good fit for your business. After all, there’s no sense in automating something that doesn’t align with your overall business strategy and marketing goals.

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Estimating Your Digital Marketing ROI & Validating Your Budgets

Posted by Nadine Nocero-Tye & Paul Barney on Aug 31, 2020 12:00:00 AM

Is your marketing an investment or an expense? If you’re like many executives and decision-makers, you view marketing as an expense and have difficulty showing results, justifying budgets and showcasing a return on investment.

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The Positive Impact Digital Marketing Can Have on Your Top-Line Growth

Posted by Jasz Rae Joseph on Aug 25, 2020 12:00:00 AM

More than ever before, businesses are relying on digital marketing to reach their highest goals. At the start of 2020, top companies allocated a large majority of their marketing spend to digital. With the global pandemic and so many people working from home, many companies have shifted to 100% digital marketing.

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What Key Performance Indicators You Should Be Tracking

Posted by John Daters on Aug 20, 2020 12:00:00 AM

Choosing the right key performance indicators (KPI) to track for digital marketing can be tricky for a few reasons. With digital channels providing, in some cases, real-time data, and mountains of it, how do you slog through the offerings to find out what really matters? Too often we see people looking at the wrong metrics. Focusing on “vanity metrics” (data points that don’t impact the bottom line, but make you or your site look good) is an all-too-common scenario.

This is a waste of effort and leads down paths that have no impact on true company goals. Conversely, relying on only a single metric can also be misleading and overly simplistic. We find it best to set tiered goals that all fall within various stages within the buyer’s journey.

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The 5 Most Important Steps in Building a Digital Marketing Strategy for B2B

Posted by Kasey Doyle on Jul 31, 2020 12:00:00 AM

Marketing is changing every day—especially as it relates to buyer behaviors. Now more than ever, buyers are spending critical time during their decision-making process online rather than talking to a salesperson. As a result, it’s imperative that B2B companies diversify their traditional marketing tactics to adopt digital marketing best practices to meet buyers where they are online. 

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Designing Every Touchpoint of Your Customer's Journey

Posted by Shelby Black on Jul 14, 2020 12:00:00 AM

What's the first thing people see when they search for your business? Is it your logo? Your website? Maybe they found you through a social post?  

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Defining Your Ideal Customer: 4 Important Questions to Ask Yourself

Posted by Anthony Zuccaro on Jul 10, 2020 12:00:00 AM

Synchronizing Sales & Marketing

How can you expect to increase sales if your marketing and sales are not aligned? At SyncShow, we’re passionate about helping businesses with their sales and marketing alignment needs with SaleSync™, a strategic process that includes detailed profiles of your target audience, complete with pain points, goals, objectives, where they can be found online and the ideal marketing messages that will appeal to them.

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